Standing Out in the Herd with ACT! from
Sage
Eurogene AI Services, Ireland’s fastest
growing artificial insemination company, serves the country’s live
beef and dairy industries with its international range of
exceptional Artificial Inseminartion products and services. In
order to enhance service levels, the company recently installed
ACT! from Sage.
The Challenge: Creating Lasting
Relationships
Eurogene AI Services employs a wide range of professional
capabilities to help them serve the needs of existing customers, as
well as increase sales and market share within Ireland. These
include both a dedicated sales team as well as an expert team of
veterinary and laboratory professionals.
To serve new and prospective customers even better, Joe Kirwan,
the company’s Commercial Manager, recognised that the company
required a system that could act as a central repository of
detailed customer-related information.
‘Eurogene used an older CRM system, but I was very frustrated
with it,’ Joe explains.
‘As I was considering this, I received an email from Sage
Business Partner Specialist Payroll. I discussed our requirements
with them, and the result was moving to a centralised ACT! customer
relationship management solution.’
Benefits of moving to ACT! from Sage
Though ACT! from Sage has only been recently installed at
Eurogene AI Services by Specialist Payroll, Joe is enthusiastic
about the benefits that his company will enjoy.
‘Our initial reaction to the new ACT! solution is very
positive,’ Joe explains. ‘For instance, Eurogene AI Services’
employees will be able to use ACT! to foster more productive
customer relationships. Because of the longer-termed activities
that we can enjoy with our many clients, as well as their herds,
our employees might not always remember every detail of the past
services that we have provided, the objectives that have been
achieved, or the results from any past activity.
‘ACT! will change all that,’ he states. ‘Soon, many of our
representatives will carry a laptop using ACT! which will be the
repository of all past customer histories, as well as providing a
method to record current activities.
‘After any customer visit, our representative will be able to
summarise that meeting in ACT!, noting any follow-up actions that
might be required. All information recorded on their laptops will
be migrated to the ACT! central database, located in our main
offices. This means that customer data can be constantly shared
among all company staff.
‘We will be able to drill down into ACT! in order to determine
how we are performing in a variety of segments: geographic, herd
type, and similar’, continues Joe. ‘This capability will help us to
better serve our existing customers, as well as assisting us in
focusing marketing and sales efforts.
‘With ACT! from Sage, we will be better able to act as
longer-termed partners to our many customers, helping them to
achieve their unique objectives,’ concludes Joe.